Primary Research
Primary Research is going out and finding research for yourself there is numerous ways to do this such as setting up a questioner and handing it out to a reasonable amount of people then get the results back and put them into a graph to analyse the results. Another way to gain your own research is by interviewing people and seeing peoples different views on the topic this is good as you are face to face with the person and you can take notes down the only downside is it would take a long time to get a decent amount of people to make it valuable research.
Secondary Research
Secondary research is using a second hand source to find information. There is a lot of second hand sources such as the internet which is widely used to find information on websites such as Wikipedia the reason this is not usually a good idea is because the information can be outdated and Wikipedia can be edited by almost anyone. Another good source of secondary information is library's as they have books full of information but again they can be outdated. The main reason secondary research is used is because it is quick and easy to get hold of.
Quantitative & Qualitative Research
Quantitative research is about getting the figures for a certain topic such as sales figures or how much it cost to make and what percentage of people bought the object the topic is based on this is good to know as you can see how many people purchased your item and if the numbers keep rising which gives you ideas on the next item you make as it could be useful to keep things similar
Qualitative research is about quality so 1000 people maybe have bought your item but only 700 people liked it this is very important as if not a lot of people like you item then it would be pointless to keep things similar because it wouldn't sell and it would be a waste of money
Both of these Research techniques are very important to making a game as you need a lot of people to purchase it but you also need them to like it to make a successful game
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